VenuesNow, along with sister publication Pollstar, on Monday announced the launch of its 2020 State of the Industry Survey, which will poll the live industry on how it is formulating and implementing the best strategies possible for our return in these unprecedented times.



With the live industry’s leading data, trade publications and conferences, Pollstar and VenuesNow are uniquely positioned to access a broad cross-section of the live business, including promoters, venues, agents,  talent buyers, artists, ticketers, production/concert support services, merchandisers, sponsors, labels, media and more.

The 40-question survey is designed to quantify the economic impact that the pandemic and subsequent economic crisis are having on our industry while offering solutions on how best to prepare for the future. Also, in the wake of the recent racial turmoil enveloping our country, we are polling our industry on issues of diversity and inclusivity with the idea of finding solutions to create a more diverse and equitable live entertainment ecosystem.

“It is critical, especially in these challenging times, our industry have as accurate and actionable information as possible in order to plan for the future,” said Ray Waddell, president of OVG Media & Conferences, which oversees VenuesNow and Pollstar. “We have done exactly this every day for nearly 40 years with industry-leading data and charts as well as award-winning editorial spotlighting industry excellence, innovation, technologies, emerging businesses, international markets, executives forging bold new paths and much more. We know that the marketplace is vastly different today than it was five months ago and it will be very different five months from now — which is why it is more important than ever we undertake this survey and assess where we are now. We appreciate very much your support and participation as we all work toward the big comeback.”

The 2020 State of the Industry Survey results will published in the Q3 Recap issues of both VenuesNow (October issue) and Pollstar (issue date Sept. 28). Individual responses are anonymous and will not link back to you or be shared outside of the context of the survey.

The survey ends Sept. 7.