2021 Impact: NextGen Awards
Anna Rosburg,Alerus Center, Spectra



General Manager, Alerus Center



After a long stretch of restricted-capacity events and drive-in shows, Anna Rosburg is ready to get back to business — big business.

Alerus Center in Grand Forks, North Dakota, which Rosburg runs for Spectra, has a monster fall scheduled. It’s highlighted by a Sept. 17 show by country artist Luke Combs, rescheduled from last October, that has sold more tickets than any other event in the 20-year-old building’s history.

The concert comes with a football chaser, the University of North Dakota’s home opener the next afternoon, that will require the building’s staff to execute a quick turnaround.
“We do about 450 events a year, so we’re certainly not strangers to the overnight,” Rosburg said. “I have a nap pad in my office.”

The arena holds 22,500 for concerts and 12,500 for football.
In addition to four other UND games, including one against rival North Dakota State, the fall schedule features rapper-singer Bryce Vine on Aug. 20 “in one of our cut-down configurations,” Rosburg said. It will be the first concert without capacity restrictions since the COVID-19 shutdown. Also coming to town: Eric Church on his “Gather Together” tour Oct. 1.

Rosburg’s path to venue management began when she took the event-planning reins for her high school and college organizations. A college marketing and ticketing internship with the Denver Outlaws, a Major League Lacrosse team that made its home at Empower Field at Mile High before folding in 2020, helped seal the deal.

At the Casper (Wyo.) Events Center (now the Ford Wyoming Center), she began as director of marketing but got the opportunity to add duties in bookings, which she calls another of her passions. In that time she advocated to the city the idea of bringing in a venue management company and the resources it could provide. Spectra later won the contract, and she became assistant GM at the venue before taking the GM role for Spectra at Alerus Center in 2017.

“I love the resources,” she said. “I love that I have 50 friends in the company that I can call and brainstorm with or bounce an idea off of.”

— Rob Knapp

Props From Above

“Anna’s passion for our business and drive to be successful are second to none.”

— Brett Reopell, Director of Booking, Wells Fargo Center