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Brittany Kinter’s pandemic task wasn’t easy: Keep the brands of several iconic venues alive, even as they were shuttered to the public.
“We had to figure out a way to pivot so that we were keeping our fans engaged, as well as our partners and artists,” said Kinter, vice president of marketing strategy for live and venues, at MSG Entertainment. “The only platforms we could leverage were our digital platforms, primarily social media. It was important for us to really continue the conversation there and find new and creative ways for us to stay relevant.”
Thankfully for MSG Entertainment, Kinter had started laying the groundwork for such a digital pivot well before the pandemic.
“The one common denominator for me is I’ve always worked in the live space and venues in particular,” said Kinter, who began working with MSG Entertainment in 2016 as marketing and social media director at Southern California’s Forum, when it was still an MSG property.
She has also worked at AEG, handling marketing initiatives for L.A. Live, the entertainment district that houses Staples Center and Microsoft Theater.
“I’ve always been a fan of live music and creating those magical moments, and I think that’s been part of why I continue to do what I do,” she said. “All the hard work really pays off when you’re able to walk into a room and see the artist take the stage and the fans have an amazing experience and walk away with memories that will last a lifetime.”
A key part of that process is documenting those experiences — for fans who were there and want to relive them and for the ones who couldn’t make it.
“We’re always testing and learning,” she said.
Kinter’s openness to new formats yielded several successful pandemic livestreams, including The Beacon Jams, Trey Anastasio’s audience-less, eight-week residency at New York’s Beacon Theatre. Still, there’s nothing like fans in stands, and Kinter cites Foo Fighters’ June gig at the Garden — the first concert there since the pandemic began — as a career highlight.
“It was exhilarating and surreal and a good reminder of why I’m in this business,” she said.
— Eric Renner Brown
“She’s strategic, detail driven and is constantly finding new and innovative ways to connect MSGE’s venues to our fans and to the artists that play our stages.”
— Darren Pfeffer, Executive Vice President of Live, MSG Entertainment