AEG's O2 World in Berlin will become the Mercedes-Benz Arena.

Mercedes-Benz is the new naming rights partner for the AEG-owned O2 World in Berlin under a 20-year contract negotiated by Global Partnership AEG. The name on the building will officially change on July 1 to Mercedes-Benz Arena. The new deal builds on a partnership already established between AEG and Mercedes-Benz during another naming rights deal in Shanghai from 2010.

“We always look to partner with the biggest ...

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