AEG Partners with Mercedes-Benz in Second Deal Posted by VenuesNow Staff | Jan 27, 2015 | Naming Rights In July, the O2 World in Berlin will become the Mercedes-Benz Arena To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in