PayPal Puts Name on Earthquakes’ Stadium
PayPal is putting its name on the San Jose Earthquakes’ stadium through a 10-year deal announced Monday.
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Category: Naming Rights
How The Grammys Came To Honor The Troubadour, Hotel Café, The Apollo & Station Inn
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LAFC Part of Crowded MLS Naming Rights Field
The active naming rights market in Major League Soccer extends to LAFC, which is in search of a new brand to put its name on Banc of California Stadium.
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MLS Sponsorships Keep Knapple Hustling
Sacramento will begin MLS play in its new stadium, shown in a rendering, in 2023. (HNTB) Elevate...
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Cavaliers Sign SeatGeek As Primary Ticketer
The NBA’s Cleveland Cavaliers have signed SeatGeek as their primary ticketing provider at Rocket Mortgage FieldHouse, the firm’s first arena deal.
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Brewers Prepare American Family Field
The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1.
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Saints Hire OVG to Sell Superdome Naming Rights
The NFL’s New Orleans Saints have hired Oak View Group’s Global Partnerships division to help sell Superdome naming rights.
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Planned Manchester Arena Is Co-op Live
Grocery brand Co-op bought naming rights to the planned arena in Manchester, England, now Co-op Live, for $125M over 15 years, sources say.
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Hot Spot for Naming Rights Possibilities
NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s stadium. (Getty Images) In LA, marketers are shopping deals for LAFC’s home, Forum and Clippers’ planned arena The naming rights market is busy in Los Angeles, where three venues are searching for deals. MLS franchise LAFC is looking for a new naming rights partner after Banc of California announced in May that it was terminating its stadium agreement two years into its deal. The bank remains LAFC’s official banking partner. Legends, which brokered Banc of California’s 15-year, $100 million deal, is filling the role again on behalf of LAFC. Across town, CAA Sports is consulting for the NBA’s Los Angeles Clippers to sell naming rights for their prospective arena and the Forum, which Clippers owner Steve Ballmer acquired earlier this year from The Madison Square Garden Co. Come 2024, the year the Clippers […]
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CAA Sports Selling Forum Naming Rights
CAA Sports is looking for a naming rights partner for the Forum, which Los Angeles Clippers owner Steve Ballmer bought for $400 million earlier this year.
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UBS acquires naming rights for Islanders’ arena
The New York Islanders’ new arena is part of a redevelopment of historic Belmont Park. (Courtesy New York Islanders) Swiss investment bank signs 20-year deal valued at more than $300M Oak View Group has signed UBS, among the world’s biggest investment banks, for naming rights to the New York Islanders arena at Belmont Park. The deal for UBS Arena is valued at more than $300 million over the course of the 20-year term, according to industry sources. OVG, the arena developer and the Islanders’ sales agency, is a partner in the arena project with the NHL team; Sterling Project Development, owned by the Wilpon family, owner of the New York Mets; and Value Retail Management, whose founder and chairman is Islanders co-founder Scott Malkin. (OVG also owns VenuesNow and Pollstar.) The $1.5 billion arena, designed by Populous and built by AECOM Hunt, extends to a mixed-use project next door that […]
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Video: Steve Mattson, Tom Conroy and Rob Johnson
Three executives from Climate Pledge Arena sat down Tuesday with VenuesNow to talk about how the Seattle venue is pointed toward the milestone of becoming the first carbon neutral arena, powered 100% by renewable electricity. General Manger Steve Mattson; Tom Conroy, vice president of operations; and Rob Johnson, vice president of sustainability and transportation, spoke to Senior Editor Don Muret about the many pieces of the puzzle required to create a net zero carbon facility. The arena took on its name June 25 when it was announced that Seattle-based online retail giant Amazon had bought the naming rights, tying them to an agreement it signed in 2019 with activist group Global Optimism to push for corporate America to achieve net zero carbon by 2040. Separately, Amazon announced The Climate Pledge Fund, a $2 billion venture capital fund it has launched to invest in clean energy. “What an amazing opportunity for […]
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