Category: Naming Rights

Brewers Prepare American Family Field

The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1.

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

Hot Spot for Naming Rights Possibilities

NEXT BRAND UP: Legends is looking for a sponsor to replace Banc of California’s name on LAFC’s stadium. (Getty Images) In LA, marketers are shopping deals for LAFC’s home, Forum and Clippers’ planned arena The naming rights market is busy in Los Angeles, where three venues are searching for deals.  MLS franchise LAFC is looking for a new naming rights partner after Banc of California announced in May that it was terminating its stadium agreement two years into its deal. The bank remains LAFC’s official banking partner. Legends, which brokered Banc of California’s 15-year, $100 million deal, is filling the role again on behalf of LAFC.  Across town, CAA Sports is consulting for the NBA’s Los Angeles Clippers to sell naming rights for their prospective arena and the Forum, which Clippers owner Steve Ballmer acquired earlier this year from The Madison Square Garden Co. Come 2024, the year the Clippers […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

UBS acquires naming rights for Islanders’ arena

The New York Islanders’ new arena is part of a redevelopment of historic Belmont Park. (Courtesy New York Islanders) Swiss investment bank signs 20-year deal valued at more than $300M Oak View Group has signed UBS, among the world’s biggest investment banks, for naming rights to the New York Islanders arena at Belmont Park. The deal for UBS Arena is valued at more than $300 million over the course of the 20-year term, according to industry sources. OVG, the arena developer and the Islanders’ sales agency, is a partner in the arena project with the NHL team; Sterling Project Development, owned by the Wilpon family, owner of the New York Mets; and Value Retail Management, whose founder and chairman is Islanders co-founder Scott Malkin. (OVG also owns VenuesNow and Pollstar.) The $1.5 billion arena, designed by Populous and built by AECOM Hunt, extends to a mixed-use project next door that […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More

Video: Steve Mattson, Tom Conroy and Rob Johnson

Three executives from Climate Pledge Arena sat down Tuesday with VenuesNow to talk about how the Seattle venue is pointed toward the milestone of becoming the first carbon neutral arena, powered 100% by renewable electricity. General Manger Steve Mattson; Tom Conroy, vice president of operations; and Rob Johnson, vice president of sustainability and transportation, spoke to Senior Editor Don Muret about the many pieces of the puzzle required to create a net zero carbon facility. The arena took on its name June 25 when it was announced that Seattle-based online retail giant Amazon had bought the naming rights, tying them to an agreement it signed in 2019 with activist group Global Optimism to push for corporate America to achieve net zero carbon by 2040. Separately, Amazon announced The Climate Pledge Fund, a $2 billion venture capital fund it has launched to invest in clean energy. “What an amazing opportunity for […]

To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in

Read More
Loading

This Month’s VenuesNow