Alliant Energy Center, Madison, Wis.

In the first partnership of this type for Wisconsin’s Dane County, SMG has been chosen to handle Alliant Energy Center’s Veterans Memorial Coliseum’s sales and marketing in an effort to bring more concerts and family shows to the venue.

“This is a pretty exciting time for us, and a unique opportunity as it’s something we haven’t done before,” said Mark Clarke, Alliant Energy Center’s executive directo...

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