Rabobank Arena in Bakersfield, Calif., keeps its name for another decade. 

The naming rights sponsorship for AEG-managed Rabobank Arena, Theater and Convention Center in Bakersfield, Calif., has been renewed between the City of Bakersfield and Rabobank N.A. The 10-year renewal is worth $3.5 million, $1 million more than the current contract, to be paid out in annual increments of $350,000.

“We’ve built an excellent working relationship with Rabobank over the past 10 y...


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