It’s never easy to keep the ship afloat when the value of your currency drops by 30 percent just as you are kicking off the year. But Alejandro Arce, booking and strategic alliance director for Zignia Live in Mexico City, said his company found a way to turn a potential economic disaster into box office gold thanks to a magical Disney property that translates into big box office in any language.
“We had a real exchange rate challenge this year that made it very difficult for ...


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