Andy Gensler - VenuesNow

Author: Andy Gensler

Google’s Area 120 Launches Live Product, Demand

Posted by Andy Gensler | Feb 5, 2020 | General, Pulse, Technology

CREATING DEMAND: Parag Vaish (left) and Nick Turner of Google’s Area 120, who are the driving force behind Demand. OVG’s Pollstar among third parties supplying data for decision-making tool Google’s Area 120, in partnership with Pollstar and parent company Oak View Group, introduced Demand, a business tool for the live industry, on Wednesday at the 2020 Pollstar Live! Conference in Los Angeles. The free online product, which provides access to datasets filled with insights not before available in a single platform, enables stakeholders such as artists, managers, promoters, agents and sponsors the opportunity to better formulate touring strategies while reaching more fans in more ways. Led by tech industry veteran Parag Vaish and entrepreneur/musician Nick Turner, both of Area 120, Google’s experimental workshop, Demand culls publicly available data from Google Trends and YouTube based on “trillions of searches” as well as information from third parties, such as Pollstar’s live industry data. Actionable,… Continue Reading Google’s Area 120 Launches Live Product, Demand

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VN Conference: The Allure, Challenges of Esports

Posted by Andy Gensler | Sep 10, 2019 | General, Industry Events, Pulse

“Esports: Where Do We Go From Here?” Tyler Endres, CEO, Esports Arena Craig Levine, global chief strategy officer, ESL Todd Merry, chief marketing officer, Delaware North Brian Mirakian, director of brand activation and senior principal, Populous Moderated by Bob Jordan, CEO, 1337 Facilities, LLC/founder, Venue Road Tuesday’s esports panel at the VenuesNow Conference in many ways reflected the esports market itself: fluid, freewheeling and full of excitement, as a panel of highly energized and informed experts brought insights and perspective to what for many is an untapped and rapidly developing market with immense potential. Playing off the panel’s subtitle, moderator Jordan’s first questions succinctly asked, “Where exactly is here?” All agreed the market is bigger than ever. “It’s an overnight phenomena that took 20 plus years, but really this last three years has been accelerated,” Levine said. Evidence of this includes the number of venues now being designed or renovated… Continue Reading VN Conference: The Allure, Challenges of Esports

Continue Reading VN Conference: The Allure, Challenges of Esports