CREATING DEMAND: Parag Vaish (left) and Nick Turner of Google's Area 120, who are the driving force behind Demand.
OVG's Pollstar among third parties supplying data for decision-making tool
Google’s Area 120, in partnership with Pollstar and parent company Oak View Group, introduced Demand, a business tool for the live industry, on Wednesday at the 2020 Pollstar Live! Conference in Los Angeles.
The free online product, which provides access to datasets filled with insights not before avail...