CREATING DEMAND: Parag Vaish (left) and Nick Turner of Google’s Area 120, who are the driving force behind Demand. OVG’s Pollstar among third parties supplying data for decision-making tool Google’s Area 120, in partnership with Pollstar and parent company Oak View Group, introduced Demand, a business tool for the live industry,  on Wednesday at the 2020 Pollstar Live! Conference in Los Angeles. The free online product, which provides access to datasets filled with insights not before available in a single platform, enables stakeholders such as artists, managers, promoters, agents and sponsors the opportunity to better formulate touring strategies while reaching more fans in more ways. Led by tech industry veteran Parag Vaish and entrepreneur/musician Nick Turner, both of Area 120, Google’s experimental workshop, Demand culls publicly available data from Google Trends and YouTube based on “trillions of searches” as well as information from third parties, such as Pollstar’s live industry data. Actionable,… Continue Reading Google’s Area 120 Launches Live Product, Demand

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