Author: James Zoltak

INTIX Quarterly: Lyte at the End of the Tunnel

Lyte CEO Ant Taylor Ticketer’s CEO sees company coming out of the shutdown strong Last April, Lyte founder and CEO Ant Taylor and Lawrence Peryer, then the company’s chief revenue officer and now its chief strategy officer, told VenuesNow sister publication Pollstar that the ticketing platform had been on a steady growth trajectory. At the time, Lyte had just secured $15 million in Series A funding from the likes of Bernie Cahill and Activist Artist Management.  Earlier this year, the company announced it had secured another $33 million in Series B financing, with some high-profile investors like Quincy Jones on board. Around the same time, Lyte announced its first partnership with a talent agency, Mint Talent Group, whose client roster includes 30 artists — including Taj Mahal, Angel Haze, The Soul Rebels, Helmet, Carla Morrison, Shemekia Copeland, Mersiv, Neal Francis, Trevor Hall, Jaimoe and others — that would implement Lyte’s […]

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INTIX Quarterly: Reentry Plan

C’MON BACK: North Texas is telling potential football ticket buyers that it had 25% to 30% capacity at Apogee Stadium last season and will be ready for more in the fall.  College football marketers working to bring fans back for next season Reassuring guests wary of returning to events like college football games in a post-pandemic environment is a continuing challenge that can only be met by communication, a panelist at Paciolan’s Pacnet ’21 virtual conference said. “For us, it’s just been all about transparency,” Matt Carabajal, senior associate athletic director for ticket sales and operations for the University of North Texas, said during a panel discussion, “Ticketing: Pricing & Packaging (Renewals, Packages and Singles),” at the event in late February. “So, I think those conversations are better had usually one on one than trying to mass communicate it.” Be transparent “about what you’re doing in your stadium,” Carabajal advised. […]

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