Pop2Life created The Lodge during the CMAs in Nashville (June 7-10).

Azoff MSG Entertainment has announced its first major acquisition as well as its biggest hire to date.

The $100-million entertainment venture between Front Line Management founder and former Live Nation chairman Irving Azoff and Madison Square Garden CEO James Dolan has purchased a 50-percent stake in New York-based experiential marketing and music agency Pop2Life (P2L)—the agency that created the world’s...


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