Big3 basketball at Barclays Center, Brooklyn, N.Y. (Photo Credit: Mitchell Leff/Barclays Center)

The basketball world and arena operators weren’t quite sure what they had on their hands when Ice Cube’s Big3 professional 3-on-3 basketball league descended on Brooklyn’s Barclays Center on June 25. Following a successful debut that drew local fans and national media attention as some of the biggest veteran names of the National Basketball Association (NBA) made appearance...


This content requires a VenuesNow subscription.

If you have a subscription please login below: