The World Market Center is the home of the Las Vegas Market. (Courtesy Centerplate)

Company plans to reinvent the guest experience at venue

Centerplate has won the bidding for the hospitality contract at the World Market Center Las Vegas. The long-term agreement calls for Centerplate to manage food and beverage, catering and concessions services at the venue. The length of the deal and financial details were not released.

“We have exclusive rights to the retail,” said Steven Potts, Centerplate vice president. “For catering, showroom clients are able to review proposals from other caterers, but we’re sure the the vast majority of clients will be using Centerplate for all of their catering needs because of our best-in-class resources, culinary expertise and front of house leadership.”

Potts said that Centerplate’s understanding of the local event market made them stand out in the request for proposal process.

“Our experience, proven results, marketing innovation, people, best practices, infrastructure and value are all great reasons why we were the ideal partner,” he said.

The World Market Center Las Vegas sits on nearly 60 acres in the heart of the city. The complex has multiple showrooms with the latest addition, The Expo at World Market Center Las Vegas, slated to open in July.

The venue is home to the Las Vegas Market, which attracts over 50,000 attendees each January and July, as well as many other events through the year.

The new Expo at World Market Center Las Vegas will feature 194,785 square feet of exhibit space that can accommodate up to 1,000 booths. The facility will host trade shows as well as corporate events and private parties.

Centerplate’s vision is to differentiate and reinvent the total guest experience at the World Market Center Las Vegas, the company said in a statement.

Centerplate also has the F&B contract for the  Las Vegas Convention Center.

“Our local resources and management experience between the WMC and the Las Vegas Convention Center creates a synergy like no other,” Potts said. “We will build our strategies, operational planning and review all client experience options together as a cumulative unit.”