Sheena Way was named vice president of content and programming for San Francisco’s Chase Center, the NBA’s Golden State Warriors and the arena announced Monday. 

Way will handle programming, including concerts, sporting events and outdoor plaza activations, for Chase Center and Thrive City, the 11-acre mixed-use complex that the arena anchors.

Way was vice president of live entertainment for Oilers Entertainment Group, a position she took in March 2016, according to her LinkedIn profile. She oversaw scheduling for Rogers Place, home to the NHL’s Edmonton Oilers, from its opening in September 2016, as well as that of the Downtown Community Arena, the Ice District sports and entertainment district and premium rental spaces within OEG. She managed Rogers Place’s grand opening, which included 11 shows in its first 60 days. 

 Way will report to Chase Center General Manager Kim Stone. “Sheena brings a wide breadth of experience in the live events industry along with a deep relationship with influential agents, managers and promoters,” Stone said in a statement announcing the hiring of Way. “Having shown the ability to bring world-class tours to Edmonton and creatively program Rogers Place and ICE District, I am confident she will step right in and continue to make Chase Center and Thrive City a must-stop destination for artists and guests.” 

Before her move to Edmonton, Way was director of live entertainment for six years at Canucks Sports and Entertainment, where she was responsible for all bookings at Rogers Arena, home to the NHL’s Vancouver Canucks. She also held positions in the Vancouver area with Live Nation Entertainment, House of Blue Concerts and the Sam Feldman Agency. 

The Warriors opened the $1.6 billion Chase Center in September 2019, the first new arena in San Francisco since 1941, and the 18,064-seat venue was busy before the novel coronavirus shut down live events in March. It’s first two weeks included shows by Metallica and the San Francisco Symphony, the Dave Matthews Band, Eric Clapton, Bon Iver, Elton John, John Mayer and Mumford & Sons.