Pala Alpitour has made its name hosting both concerts and sports. (Courtesy OVG)

Arena becomes fifth member of International Venue Alliance

Pala Alpitour in Torino, Italy, is the newest member of Oak View Group’s International Venue Alliance, OVG announced Monday. Pala Alpitour is largest indoor sporting venue in Italy and will host the men’s tennis event the Nitto ATP Finals from 2021 through 2025.

The arena, which has a capacity of 15,657, joins Ascot Racecourse, Silverstone Circuit and the NEC Group in the U.K., as well as Germany-based D.Live venues in the alliance (OVG also owns VenuesNow). It was built as a host venue for ice hockey during the 2006 Winter Olympics and as a concert venue has featured artists including Madonna, U2 and Ariana Grande.

The venue averaged a gross of $421,693 and attendance of 6,185 over 38 events dating back 36 months but excluding the time since the novel coronavirus shutdown began in March, according to box-office figures reported to Pollstar.

Pala Alpitour, through its membership in the Alliance, will focus on finding new corporate partners and elevating its scale in Italy and internationally. The arena is operated by Live Nation, which is working with OVG at new arenas being developed in several locations, including Milan, Italy; Austin, Texas; and Palm Springs, Calif., among other relationships. In line with Live Nation’s global sustainability coalition, Green Nation, Pala Alpitour has made commitments to carry out an event supply chain with the lowest possible environmental impact. 

Sam Piccione, OVG’s international president, said in a statement, “Pala Alpitour is in the middle of a transformative phase and is set to become one of Europe’s most high-profile arenas with hosting the ATP Finals in 2021,” and complimented the vision of Daniele Donati, Pala Alpitour’s GM, and Roberto De Luca, CEO of Parcolimpico and president of Live Nation Italy.

The International Venue Alliance is modeled on OVG’s Arena and Stadium Alliance in North America, an invitation-only partnership of 28 arenas that allows efficiencies of scale through booking, buying and selling together.