This past year, dirt shows and rodeos experienced growth with new acquisitions and contract extensions, market expansions, more overseas tours and unique events.
Notably, increased visibility over television airwaves and online has helped expand audience exposure and broaden these events’ demographics. This has led to sell-out shows and increased profit potential, proof of a burgeoning segment.
In 2015, Feld Entertainment implemented two strategic initiatives, which included the a...

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