ON BRAND: Elevate Creative provided branding services at the 2023 College Football Playoff National Championship Game at SoFi Stadium. (Courtesy Elevate Sports Ventures)
Elevate Creative will expand team in Nashville
Elevate Sports Ventures announced today that it’s expanded Elevate Creative division with a new acquisition.
Heading the now “full service creative” division will be chief creative officer Drew Bryant, a veteran creative whose studio, Slate Shepherd, will be fused with Elevate’s design arm Infinite Scale.
Company officials said in a news release that Bryant’s expertise at brand amplification brands, combined with Elevate’s data and analytics capabilities will be a benefit clients in terms of “return on investment, increased brand loyalty, partnership amplification, purposeful differentiation and intentional fan experiences.”
Elevate Creative has provided brand integration services to hundreds of professional and collegiate sports venues, including their training and performance facilities, premium hospitality areas and hall of fame and alumni museums. Integrations often extend campus-wide and into the greater community and also include NIL and talent recruitment centers, entertainment and performance venues, racetracks and other facilities. It’s projects have included “The Advantage” NIL Hub at the University of Alabama, Levis Stadium, Chase Center, Allegiant Stadium, Miami Hard Rock Stadium Premium Preview Center, the San Jose Sharks’ “Sharks Ice” facility, Northern Texas PGA Headquarters, the 2022 Formula 1 U.S. Grand Prix at Circuit of the Americas and 2022 Formula 1 Miami Grand Prix, the 2023 College Football Playoff National Championship Game, the 2023 NHL All-Star Weekend and 2023 NHL Stadium Series games in North Carolina State University’s Carter-Finley Stadium in Raleigh.
Slate Shepherd brings the division its previous clients, which include the Tennessee Titans, Stanford University, San Jose Sharks, University of Notre Dame, Brigham Young University, Northern Texas PGA, Texas Golf Hall of Fame, Royal Oaks Country Club, Salvation Army, Santa Clara University, University of Wyoming and the National Medal of Honor Museum.
“Our mission is to deliver exceptional and memorable experiences to sports fans through innovative design and our unique blend of science and art,” Bryant said in a news release, adding that the new agency “will absolutely change the industry.”
Chip Bowers, president of Elevate Sports Ventures, said the division’s designs, based on “fan-driven data and our experience identifying revenue driving solutions and brand strategies… will change the way our clients consider design in their venues, at retail, with partnership activations and across their campuses.”
Elevate Creative will now maintain studio locations in both Salt Lake City, Utah, and Nashville, Tennessee, where it will double its creative team and is actively recruiting personnel.