This new ad on the visitors' box at Germain Arena in Estero, Fla., makes the opposing team look like girly men.

Strong nerves, creativity and thinking outside the box is all it took for Germain Arena to turn heads with its new advertising scheme.

A large photo of women's legs wrapped outside the visitors bench makes the Everblades opposing hockey team seem more ladylike.

The Everblades are a minor-league hockey team based in Estero, Fla. The team won the 2011-2012 ECHL ch...


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