About a dozen items, including hot dogs and pretzels, are “street priced” at
Atlanta's Mercedes-Benz Stadium for every event in the building. (Getty Images)

The halo board and petal-like retractable roof generated buzz during the opening of Mercedes-Benz Stadium in downtown Atlanta last year, but so did a much more down-to-earth development: the nation’s first “fan-first” concession pricing.

The NFL’s Atlanta Falcons and Major League Soccer&rsq...

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