Date: February 2004

With a mix of contemporary and classical performances, performing arts centers have long relied on the ability to draw an older-skewing, dependable audience for the likes of "Swan Lake," anything Beethoven and "Rigoletto" to survive. In an attempt to remove the highbrow stigma and cater to growing niche markets such as school children, young professionals and the rapidly expanding Hispanic population, venues from Florida to New Jersey have launched initiatives tha...


This content requires a VenuesNow subscription.

If you have a subscription please login below: