Date: February 18, 2004

CINCINNATI - Non-traditional, inexpensive ways to advertise upcoming concerts on a college campus was the theme of a marketing session presented by two representatives from Texas A&M University-Commerce. They addressed almost 200 National Association for Campus Activities (NACA) members during a Sunday session at the association's 2004 meet at the Cincinnati Convention Center Feb. 14-18.

"If you have a poster-blind campus, which many of you do, you...


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