Lindsey Masciangelo has held positions with the Philadelphia Flyers and the National Lacrosse League’s Wings. (Courtesy GF Sports & Entertainment)
As EVP of entertainment, she’ll run business for AKC Meet the Breeds show
GF Sports & Entertainment has named Lindsey Masciangelo executive vice president of entertainment as the company expands its leadership team under President Shawn Tilger.
The move reunites Masciangelo with Tilger, a venues industry veteran who hired her when he was with Comcast Spectacor. Tilger spent more than 20 years with that company, where he became executive vice president and chief operating officer for the NHL’s Philadelphia Flyers before moving on in April 2019.
He started consulting with GF Sports, a division of GF Capital formed in 2015, and has an equity stake in the company, of which he was named president earlier this year.
With the Flyers, Masciangelo was vice president of marketing and managed advertising, new media, sponsorship activation, publicity and community relations. Before joining GF, she was chief operating officer of the National Lacrosse League’s Philadelphia Wings. She has also worked as an executive with Feld Entertainment.
Masciangelo will manage business operations and revenue generation for the AKC Meet the Breeds touring show, which GF took charge of after striking a partnership with the American Kennel Club in January.
Billed as a canine breed educational showcase, Meet the Breeds gives attendees the chance to meet and play with more than 160 dog breeds in booths individually decorated to depict each breed’s country of origin, historical purpose and function and attributes as a family pet, while learning about responsible pet ownership and which breeds may be right for them.
GF Sports & Entertainment’s portfolio also includes ATP World Tour tennis tournaments in New York and Atlanta, the NLL’s New York Riptide and Wolf Pack Ninjas, a touring event featuring competitors, some from the television show “American Ninja Warrior,” running an obstacle course to spread the message for kids to stay fit and avoid child obesity.
Meet the Breeds had four dates set for 2020, but only one came off before the pandemic struck.
Now GF is working on a robust tour for Meet the Breeds in 2021, a year that Tilger called a transition period for the company and the live entertainment industry at large. He expects the business to resume in earnest in 2022.
In the meantime, the company has an eye out for other partnerships, acquisitions and hires as opportunities present themselves in an economic environment that makes such moves more crucial than ever for those on either side of the equation, he said.
“We are definitely in growth mode,” Tilger said. “Not only are there great properties available, there are also great people.”
“When you have a person like Lindsey that’s available, who has a proven track record as an industry leader and a kind of very unique skill set — she’s been on the building side, she’s been on the team side and she’s also been a promoter — when you see somebody who’s available like that, regardless of the environment but knowing we are going to be rolling soon, you grab them,” Tilger said.
“She’s a star, so we had a no-brainer,” he said.
Masciangelo said Tilger has been a mentor since he hired her in Philadelphia about 15 years ago, and she worked with him when she moved on to the NLL’s Wings.
“This particular opportunity, partnering with the AKC and a proven brand, is a tremendous opportunity to get a show that has already had success in one market (New York) and take it to others,” she said.
“It’s hard not to smile when you say ‘dogs,’ right? Everyone loves dogs. It’s a universal language,” Masciangelo said. “This particular show also gives the opportunity to learn how to be a good pet owner, so it has educational value and it’s also a lot of fun.”
Growing the show’s audience and making it as successful as it has been in New York — it has played the Javits Center — and striking sponsorship deals and other partnerships, both nationally and in individual markets, are among her first-year goals, Masciangelo said.
Masciangelo has a bachelor’s degree in communications from Boston University, where she played Division I field hockey, and a master’s in organizational development and leadership from St. Joseph’s University.