The national touring company of “Hamilton” has created a love affair with fans of the show that can leave performing arts centers’ ticketing operations taxed when the on-sale date arrives. (Joan Marcus) As blockbuster show continues to tour, ticketing pros can learn from the successes and missteps of theaters that have already hosted it “Hamilton” has clearly transcended Broadway, and ticketing officials across the country confirm that it has officially exceeded blockbuster status. It is literally the toughest ticket to get in every market in which it’s played. “It’s in a class by itself. I’ve never seen a phenomenon like ‘Hamilton,’ and I’ve been in the business for 30 years,” said Kay Burnham, vice president for guest services at the Segerstrom Center for the Arts in Costa Mesa, Calif. “It’s touched our society in ways that other shows haven’t; it was a very different experience to try and manage.” But […]
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