Rae Cline, Ty Nowell, Lisa Bregman and Tim Carr make up a social media panel at EAMC at Loews Hollywood Hotel. (VT photo)

REPORTING FROM HOLLYWOOD, CALIF. — Digital was dubbed the “shiny penny” of the industry at the Event & Arena Marketing Conference here, June 10-13. Social media has transformed the world of marketing, instituting new trends and requirements for venues, teams, artists, promoters and agencies. As such, a number of sessions were devoted to the disc...

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