Microsoft's name adorns Microsoft Theater at L.A. Live as of June 9.

Renaming Nokia Theater as Microsoft Theater has been in the works for months as technology nerds from the giant, multinational technology company met with AEG’s entertainment gurus in the long halls and green rooms of LA Live, the entertainment complex in downtown Los Angeles.

It became blatantly public yesterday (June 9) when the cranes lifted giant letters into place on the side of the 7,100-seat theater....

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