Keith Sheldon

Former BSE Global exec led content development at Barclays Center

Seminole Hard Rock Support Services, an organization providing support to hotels, casinos and cafes for Seminole Gaming and Hard Rock International, named Keith Sheldon president of entertainment. Sheldon will oversee and direct the entertainment function for Seminole Gaming and Hard Rock International. 

Sheldon was executive vice president of programming and development at BSE Global, where he led the development of content opportunities and special events at Barclays Center in Brooklyn, N.Y. He also played an integral role in the planning, development and programming of both NYCB Live: Nassau Veterans Memorial Coliseum and Webster Hall.

“Keith Sheldon has a proven track record of success and an impressive list of accomplishments from his previous endeavors that will set him apart in this role,” said Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming, in a statement. 

Shelden has held leadership roles at AEG Facilities and BSE Global. With BSE Global, he secured performances at Barclays Center by Bruce Springsteen, Barbra Streisand, Jay-Z, Ed Sheeran, Madonna and Justin Bieber. Sheldon was also a finalist for Pollstar’s Venue Executive of the Year in 2017, 2018 and 2019 and was named to Billboard Magazine’s 40 Under 40 in 2016.

Hard Rock International has venues in 76 countries across 256 locations that include owned/licensed or managed hotels, casinos, retail outlets and cafes. Seminole Gaming manages seven Florida gaming locations for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, south of Fort Lauderdale.