LA Coliseum To Get $270-Million Makeover Posted by Brad Weissberg | May 23, 2017 | Naming Rights A naming rights deal is also in the works for the iconic 94-year-old Los Angeles venue To access this post, you must purchase Subscribe to VenuesNow – 1 Year, Subscribe to VenuesNow – 2 Years or Subscribe to VenuesNow – 3 Years. If you are already a member of VenuesNow, please login here: log in