Rendering of the exterior of the $270-million facelift for Los Angeles Memorial Coliseum.

The Los Angeles Memorial Coliseum (The Coliseum) is getting a long-overdue facelift. A big-money naming rights deal will follow, reportedly with United Airlines, though that is not confirmed as of now.

Capacity will go from 93,607 to 77,500 due to such improvements as added aisles, widened seats and increased legroom in many sections and the construction of a new Scholarship Club Tower on the sta...


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