OUT FRONT: Levy’s new account expands the company’s footprint to northern San Diego County. The land around Frontwave Arena includes a soccer field facility already visited by hundreds of thousands of community users each year. (Rendering courtesy venue)

Arena in Northern San Diego County Will Be Home of Clippers’ G League Team

Levy has been selected to run the food and beverage at 10,000-seat Frontwave Arena, the privately developed, $85 million venue in Oceanside, California, that will be home to the Los Angeles Clippers G League team.

The 7,500-seat arena is due to open Sept. 17, 2024, with Simone Biles and the Athleta Presents Gold Over America Tour’s first stateside event after the 2024 Summer Olympics in Paris. It will also be home to the Major Arena Soccer League San Diego Sockers, a professional indoor team that has played home games at Pechanga Arena, formerly San Diego Sports Arena.

The arena will include 16 luxury suites and several bar areas with views of the event floor. It will also include an outdoor plaza with an ocean view.

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DECKED OUT: Levy will operate multiple bars with a view at Frontwave Arena. (Renderings courtesy venue)

“Levy was a no-brainer,” Frontwave Arena CEO Josh Elias said in a news release. “We want to guarantee our guests the best possible experience from the get-go, and this is the way to do it.”

Elias says the facility, which is adjacent to an array of soccer fields already visited by hundreds of thousands of league and tournament users and their coaches, families, volunteers and staff each year, is likely to remain open during non-event hours.

Further development, including hotels, is planned around the arena, which was designed by Icon Architectural Group. The Oceanside area, which sits astride the massive U.S. Marine base Camp Pendleton, is considered a San Diego suburb, but Elias surmises north county residents will appreciate having major events come to them, instead of having to traverse the county to reach the stadiums, arenas and amphitheater in the city to the south.

The arena is part of a mixed-use development owned by Colton Sudberry, the master plan developer of the residential and commercial properties in the 450-acre El Corazon Park site where the venue is being built. The venue is financed by Sudberry and two other entities with area connections.

During a hard-hat tour of the facility, he said that Levy has a great reputation and has long been focused on the kind of high-end venue experiences Frontwave seeks to provide and the ability to scale up as the greater development around the arena takes shape.

Levy has accounts at Dodger Stadium, the Rose Bowl, Crypto.com Arena, Kia Forum, and Levi’s Stadium. It will also serve Intuit Dome, the future home of the G League San Diego Clippers’ parent club, the NBA Los Angeles Clippers.

“This is a special opportunity to build a new fan experience from the ground-up with hospitality in mind,” Levy CEO Andy Lansing stated.

The location also has a host of private event possibilities, Elias said.

“There aren’t many arenas with a view of the sun setting over the ocean,” he said.

SO CALI: The outdoor plaza at Frontwave Arena will be able to accommodate as many as 1,500 and has a view of the ocean. (Rendering courtesy venue)