Lower Super Bowl Food Pricing To Stay?
Low-cost pricing at Mercedes-Benz Stadium concession stands in Atlanta carried over from the regular season to the Super Bowl. (Courtesy Levy) The NFL could potentially expand fan-friendly concessions pricing for Super Bowls after seeing a record total of transactions for the 2019 game, according to league officials. This year’s game took place Feb. 3 at Mercedes-Benz Stadium, home of the Atlanta Falcons. For the game, the NFL adopted the “Fan First Pricing” program of AMB Sports & Entertainment, which owns the Falcons. The program cuts the price of hot dogs, soda and popcorn to $2 and to $5 for small beers, among other items. Mercedes-Benz Stadium has had the model in place for all events since it opened in 2017. For Super Bowl LIII, AMB Sports reported 110,184 food and beverage transactions, a single-event record for NCR, the stadium’s point-of-sale supplier. Levy runs the food service at Mercedes-Benz Stadium. “It’s […]