Wembley National Stadium, the UK’s premier stadium, has chosen software giant Microsoft as its first founding partner in a deal worth an estimated $10 million.

“Microsoft was chosen because we’re looking to associate with leading brands in their sectors,” explained Clive Richards, Wembley Stadium head of Sponsorship.

Wembley Stadium is not releasing the exact sum of the five-year deal, but Richards said that the market price for a founding partner pact until 20...

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