Alamodome, San Antonio, Texas
Date Announced: June 21
Owner/Tenant: City of San Antonio/Alamo Bowl; University of Texas San Antonio; San Antonio Talons (AFL)
Terms: Financial terms for a naming rights deal have not yet been determined. The City of San Antonio, which owns the facility, recently signed a $78,500 contract to retain California-based sports marketing and licensing specialists Premier Partnerships to study the value of the naming rights and develop a plan to obtain a sponsor.
Comments: The Alamodome in San Antonio, Texas, has retained sports marketing and licensing specialists Premier Partnerships to study the feasibility of the facility obtaining a naming rights sponsor.
The 20-year-old domed stadium is owned by the city and has never had a naming rights sponsor, even during the years when the San Antonio Spurs basketball team played there before moving to the AT&T Center in 2002.
“We’re evaluating what the value is of the naming rights,” Michael Sawaya, San Antonio’s director of convention, sports and entertainment facilities, told Venues Today. “The City Council is open to the idea of selling the naming rights, so the timing is right.”
Currently, the 66,000-capacity Alamodome hosts about 150 events per year, including the college football home games of the University of Texas at San Antonio Roadrunners, and the San Antonio Talons of the Arena Football League. Combined attendance for all of the Alamodome’s events exceeds 1 million spectators annually.
Though the facility has not had a Big Four sports tenant in the past 10 years, Sawaya said the Alamodome is not rushing out to try to lure a new major tenant. “Everybody wants Saturday night availability, but we’re at 95-percent capacity those nights, so that would make it difficult at best.”
Sawaya said Premier Partnerships will take 90 days to study the feasibility of a naming rights sale and come up with a strategy for how to obtain a sponsor. The city is also looking for suggestions of additional sponsorship opportunities for the Alamodome and nearby Henry B. Gonzalez Convention Center. The city has no plans to sell the naming rights to the convention center.
According to city officials, Premier will inventory all sponsorship opportunities for the Alamodome and convention center, and place values on those assets. Additionally, the company will determine at least six possible commercial naming rights sponsors.
“Everything is based on Premier’s recommendations,” Sawaya said, adding that the city does not yet have a timeframe for when it hopes to complete the sale of the naming rights. “We haven’t come up with any numbers on how much the naming rights might cost.”
Premier Partnerships is the company that recently helped the Academy of Motion Picture Arts and Sciences with the sale of the naming rights to the former Kodak Theatre in Hollywood to Dolby Laboratories as the newly named Dolby Theatre.
Contact: Michael Sawaya, (210) 207-8500