The new logo for AT&T Stadium in Arlington, Texas, home of the NFL's Dallas Cowboys.

It’s been a long time coming. AT&T has expanded its sponsorship of the National Football League’s Dallas Cowboys to include the naming rights for AT&T Stadium in Arlington, Texas.

According to Stephen Jones, COO and Exec. VP for the Cowboys, the team targeted AT&T as a potential naming rights partner from the very beginning.

“We actually approached AT&T righ...

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