A new naming rights sponsorship is pending approval that would change the name of Jobing.com Arena in Glendale, Ariz., to the Gila River Arena. (Photo by Getty Images)

Arizona-based Gila River Casinos took their in-house sponsorship one very big step further by agreeing with the Arizona Coyotes on a nine-year naming rights deal for the Glendale arena to become Gila River Arena. The change will become official on Sept. 10 pending an expected approval vote of the Glendale City Council and...


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