- News & Features
- The Magazine
- VenuesNow Conference
- Industry Resources
Livestrong Sporting Park, Kansas City, Kan.
Date Announced: March 8
Naming Rights Partner: LIVESTRONG (Lance Armstrong Foundation)
Owner/Tenant: Sporting Club/Sporting Kansas City (Major League Soccer)
Terms: No purchase price, other terms not disclosed
Comments: Sporting Club has entered into a unique naming rights deal with Livestrong, the cancer research foundation founded by cyclist Lance Armstrong. Sporting Club's $200 million stadium and event compl...