Sleep Train Mattress Centers continue to gain locomotive power with its sponsorships in California, landing a fifth naming rights deal with another venue.

Less than six months after Sleep Train branded the Sacramento Kings Arena into Sleep Train Arena, the West-coast mattress company pens a fourth deal with Live Nation Entertainment.

The 20,000-seat Cricket Wireless Amphitheater in Chula Vista, is now called the Sleep Train Amphitheatre -- a five-year sponsorship deal that was announc...


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