Wisconsin Center has had one naming rights partner in the last 15 years, but three different names.

Wisconsin Center in Milwaukee has been a trailblazer in the world of naming rights deals. The convention center was one of the first buildings of its type to secure a naming rights deal when it opened as Midwest Airlines Center in 1998, which later became Delta Center.

“It was very difficult to find an original naming rights partner because there were no buildings that were conven...

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