Date: Dec. 14, 2005

In addition to luring fans to the Rose Garden with free tickets for the Portland Lumberjax’s first exhibition game, the team made sure they spent a little money at the game by offering some enticing food and drink specials. The 10,000-plus fans were treated to free parking as well as $1 hot dogs and sodas and $2 domestic beers.

The strategy worked, according to Tony Hendryx, general manager for Ovations at the venue. Over the course of the night, more than 8,...


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