Subscription service on Google Cloud Platform Marketplace a new way to use box office data

Pollstar, sister publication of VenuesNow, on Thursday announced the availability of the Pollstar Data Cloud on Google Cloud Platform Marketplace, providing customers with the ability to view, filter and download reports based on concert box office data from more than 60,000 artists for shows performed over the last five years. Pollstar Data Cloud also unlocks Pollstar’s live entertainment contact database for viewing, filtering and downloading of more than 35,000 listings of key personnel and staff for venues, promoters and talent buyers, artist representatives, and other music industry stakeholders.

GCP Marketplace lets users quickly deploy functional software packages that run on Google Cloud Platform. GCP Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.

With a subscription to Pollstar Data Cloud, users will gain unlimited access to all of Pollstar’s Boxoffice and Route Book (event) reports from 2015 to the present. The data is searchable and filterable, with the ability to create blended reports containing multiple artists and/or venue reports, and past and coming events. Key metrics include ticket sales, box office gross, venue capacity, sell-through, promoter, and more. Pollstar’s industry contact database will allow searching for artist’s representatives, as well as the ability to define filters for business types such as agents, managers, venues, concert support services, geography and more. Custom box office, event or contact reports will also be available for download.

“We view the Pollstar Data Cloud as a quantum leap in access to our legendary database of Boxoffice, Route Book and Contact databases,” said Ray Waddell, president of OVG Media & Conferences, parent company of Pollstar and VenuesNow. “For almost 40 years Pollstar has collected this proprietary box office information, regarded as one of the most important metrics in live entertainment success. Unlocking the last five years of this data will empower decisions at every level of our business, ultimately helping artists maximize their revenue potential in what has become their primary revenue source – touring. When artists do better, our entire industry ecosystem does better.”

The Pollstar Data Cloud is one of the products born of a new partnership between Pollstar and Google Cloud. In addition, Pollstar partnered with a team from Google’s Area 120 workshop for experimental products, to unveil Demand — announced Wednesday at Pollstar Live! at the Beverly Hills Hilton — a product that allows access to never-before-seen data, enabling the live music industry to better identify key markets, optimal pricing and purchase intent. The insights included in Demand’s platform integrates publicly available data from Google Trends and YouTube as well as proprietary pricing data from third parties such as Pollstar. This data provides actionable, real-time analytics that enhance the planning, pricing, marketing and sponsorship of live events.

The Pollstar Data Cloud is a paid subscription with incentives offered by Google Cloud Platform and discounts offered to current Pollstar subscribers.