The ROKiT name isn’t on the StubHub Center field but can be seen elsewhere in the stadium. (Courtesy Los Angeles Chargers)

Startup wireless company ROKiT is using its unique field sponsorship deal at StubHub Center, temporary home of the NFL’s Los Angeles Chargers, as a launching pad for its brand.

The company plans to launch its first mobile phones by Black Friday and is looking to score name recognition and consideration as well as earned media pickup from the deal, which runs through ne...


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