Sleep Country USA Closes Naming Rights Deal at State Fair

A mock-up of the new signage on the ShowPlex at Washington State Fair.

It’s new names all around at the Washington State Fair in Puyallup, which made headlines last year when deciding to change its name from the Western Washington Fair. The fairgrounds’ ShowPlex exhibition building will also be renamed this year, becoming the Sleep Country ShowPlex in a 10-year deal.

If the name Sleep Country USA sounds familiar, it’s for good reason. Its parent company, Sleep Train ...