A one-stop shop repository for marketing best practices for 68 arenas, 61 theaters and 13 stadiums within the SMG network may sound like an impossibly large undertaking, but thanks to Jim McCue, SVP, SMG, and John Bolton, vice president, SMG, it’s now a reality. The resource library for sports and entertainment marketing is housed in SMG’s intranet site and is regularly updated by four regional directors of Marketing.

“It’s best practices, sample venue marketing ...

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