Nationwide Arena’s bacon-on-a-stick made its Snapchat debut in a video of frying bacon along with the words “bacon is bae.” For the Snapchat users following the Columbus, Ohio, venue, seeing the word “bae” on an official marketing platform comes along with the territory of the disappearing 10-second videos.
“Fans are always hungry for unique content, so when you can give them something they’re not getting elsewhere it’s valuable,” sai...


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