Mercedes-Benz Superdome, New Orleans
Date Announced: Oct. 4
Owner/Tenant: State of Louisiana/New Orleans Saints
Terms: Undisclosed amount over 10 years.
Mercedes-Benz USA announced a 10-year naming rights agreement with the Louisiana Superdome in New Orleans. This marks the first naming rights agreement for the venue — and the first United States naming rights deal for the luxury car maker.
"The agreement allows us to preserve the historic legacy of the building...
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