Modern-day fans visiting sports stadiums want a flexible seating bowl, family seating amenities and a design that capitalizes on transit trends, according to a study conducted by design firm Populous and Nielsen Sports.

“You can’t prepare for the future without taking stock of the present,” said Brian Mirakian, senior principal with Populous Activate. “We wanted to research and identify what earns fans’ entertainment dollars, what’s missing in the mar...

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