Last-minute sales on upswing, ticketing company says New research from a survey by ticket company Gametime shows that 27% of fans are now buying event tickets after the start of the event, a significant disruption to the traditional pattern of fans buying tickets ahead of time, sometimes weeks or months before the event. “The wave is crashing on the beach for the industry and the research is showing us that this behavior is here to stay,” said Brad Griffith, Gametime’s CEO. “It feels like 2019 is the year that last-minute will make huge impact. The statistics bear out the same for sports events and concerts.” Gametime’s recently introduced last-minute ticket product is taking advantage of the growing trend. “What we’ve built is a product that makes it simple to get a ticket after an event has started,” Griffith said. “There’s been a demographic shift toward buying at the last minute […]
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