Brewers Prepare American Family Field
The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1. Continue Reading Brewers Prepare American Family Field
Read Moreby Don Muret | Nov 12, 2020 | Naming Rights, Branding & Sponsorships, Feature Story, General, Pulse | 0
The Milwaukee Brewers are transitioning to American Family Field, the new name for their 20-year-old stadium that takes effect Jan. 1. Continue Reading Brewers Prepare American Family Field
Read Moreby Don Muret | Feb 26, 2019 | Branding & Sponsorships, Naming Rights | 0
A rendering shows the Seattle Mariners’ ballpark once new signs and lighting have been installed. (Courtesy Seattle Mariners) Milwaukee, San Francisco, Seattle all find partners for new long-term deals The recent trend for Major League Baseball teams nearing the end of stadium naming-rights deals has been to find new partners for long-term agreements. Over the past few months, the Milwaukee Brewers, San Francisco Giants and Seattle Mariners announced new deals to rebrand their venues for American Family Insurance, Oracle and T-Mobile, respectively. The agreements for Oracle Park in San Francisco and T-Mobile Park in Seattle took effect before the 2019 season. In Milwaukee, American Family’s deal kicks in after the 2020 season. The agreement extends to the Brewers’ spring training facility in Maryvale, Ariz., which is now called American Family Fields of Phoenix after going through $60 million in upgrades. Brewer MillerCoors, AT&T and Safeco Insurance all declined to renew naming… Continue Reading For Ballparks, Market’s Right for Naming Rights
Continue Reading For Ballparks, Market’s Right for Naming Rights
Read Moreby Don Muret | Jan 30, 2019 | Arenas & Stadiums, Naming Rights, Pulse | 0
Continue Reading Veterans Drive Ballpark Naming Rights
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