Tag: South by Southwest

The Clubs of SXSW

Austin’s Beer Land, which opened in 2001 but closed last spring, is back in business under new ownership. (Courtesy Beer Land) As Austin’s South by Southwest changes, music venues make adjustments of their own Editor’s Note: The city of Austin on March 6 canceled all March dates for SXSW because of concern over COVID-19 and the coronavirus that causes it. Ask any owner or operator of a music venue in fast-growing Austin about the importance of the 10 days of South By Southwest each March and they won’t mince words: By many calculations, more than 25 percent of some clubs’ annual revenue is generated when music, film and tech fans flock to Texas’s capital city from all over the world for the event whose name they shorten to South By. The festival’s importance is consistent. What’s changing is the frothy days of major promotional activations like the four-story Doritos vending machine […]

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