Ted King has worked on attractions at the Warner Bros. World Theme Park in Abu Dhabi and Universal Studios theme parks.

As president of creative content and studio productions, he’ll lead MSG Sphere Studios

Madison Square Garden Entertainment Corp. on Friday announced that 35-year entertainment industry veteran Ted King will join the company as president of creative content and studio productions effective June 22  and will lead MSG Sphere Studios.

MSG Sphere Studios is a bicoastal creative studio focused on developing compelling content for MSG Sphere, the world’s first large-scale venue to combine cutting-edge technology with multisensory storytelling to deliver fully immersive experiences.

King will oversee the creation of a full slate of content for MSG Sphere, as well as other commercial clients, and design immersive experiences for MSG Sphere, including using its fully programmable LED exterior and its main atrium.

The first MSG Sphere is being built in Las Vegas. MSG Entertainment has also announced plans to build its first international venue in London, pending necessary approvals. King will report to MSG Entertainment’s executive chairman and chief executive officer, James Dolan.

Dolan said in a statement: “With MSG Sphere, we’re using cutting-edge technology to transform the entertainment venue and construct an entirely new platform. As an experiential storyteller, Ted understands how to build powerful environments, making him ideally suited to help us unlock MSG Sphere’s potential and create experiences that truly transport audiences. Ted has spent the last year as a consultant on this project, and we are thrilled to make him an official part of our MSG Entertainment family.”

King added, “This is a tremendous opportunity to be part of an exciting vision for the future of entertainment — fully immersive experiences on a grand scale. I am excited to be joining the team and look forward to building on the rich legacy of the company.”

King’s experience includes ground-breaking projects like the Warner Bros. World Theme Park in Abu Dhabi, where he recently supervised the development, production and installation of all music and soundtrack content for the billion-dollar park, as well as creative development and production of attractions such as “The Starquest Adventure” for Samsung, “The Funtastick World of Hanna Barbera” for Universal Studios Florida, “Jurassic Park: The Ride” for Universal Studios Hollywood and “Caesars Magical Empire” at Caesars Palace in Las Vegas.

MSG Entertainment is also opening a new 48,500 square-foot space in the legendary Burbank Studios that will be used by MSG Sphere Studios, MSG Ventures and other MSG Entertainment employees. It will feature a 10,500-square-foot soundstage that was originally home to “The Tonight Show With Johnny Carson,” which is being transformed into a state-of-the-art, full-service studio that includes production, editing, camera testing and recording space.