WARM-UPS: Morning exercise groups fill to capacity as part of Titletown’s programming. (Courtesy Green Bay Packers) Mixed-use area next to Lambeau Field is back, hopes Pack fans are too Are the Green Bay Packers pandemic-proof? For a charter NFL team in the league’s smallest market, reopening the Titletown district provides a glimpse into post-COVID economics for one of sports’ strongest brands. Titletown, a 45-acre mixed-use development spearheaded by the Packers, debuted in 2017 across the street from Lambeau Field. The first phase encompassed bars and restaurants, a sports medicine clinic, the Nike Grind artificial turf football field accessible to the public, an Associated Bank branch and Lodge Kohler, a 154-room hotel. A few outdoor attractions such as the three-story snow tubing hill and a skating rink operate during the winter months. In the summer, the hill is used for outdoor movie nights and the skating rink becomes a plaza with […]
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